ORLEDEN LOGO PACK

THE MARK
A Didone "O", drawn with real stress: heavier at the sides and finer at the top and bottom,
like the O of a Bodoni. Around it runs a fine orbit, broken by a single planet.
It is a letter, a ring and an orrery at once, and it is drawn in one flat colour, so it works
for print, foil, embossing and engraving as well as on screen.

THE WORDMARK
ORLEDEN in Bodoni Moda capitals, set in the typeface's display cut (optical size 28, weight 460),
which is finer and more elegant than its text cut while keeping hairlines that survive at small
sizes. It is spaced by eye: the white space between each pair of letters was measured and evened
out, so the gaps look equal rather than measure equal (L-E closer, D-E a little more open).

FILES
  SVG (sharp at any size; use these wherever you can)
    orleden-logo-horizontal-[gold|navy|ivory|white].svg   the mark beside the name (main logo)
    orleden-logo-stacked-[gold|navy|ivory|white].svg      the mark above the name
    orleden-mark-[gold|navy|ivory|white].svg              the mark alone
    orleden-wordmark-[gold|navy|ivory|white].svg          the name alone
    orleden-app-icon.svg                                  gold mark on a navy tile (app icon, home screens)
    orleden-favicon.svg                                   for browser tabs: a larger, brighter O and its planet, without the fine orbit
  png/  transparent, high-resolution versions of all of the above, plus
        orleden-app-icon-1024.png and -512.png, apple-touch-icon.png (180px),
        favicon-32.png, favicon-16.png and favicon.ico
  orleden-brand-sheet.png   the logo, colours and type on one page

WHICH COLOUR
  Gold   on midnight or navy (the signature look)
  Navy   on ivory, white or light photographs
  Ivory  on teal, dark photographs or strong colours (warmer than white)
  White  where ivory looks off, for example on cool or saturated colours

COLOURS
  Midnight #0B1120   Navy #16213A   Gold #C9A56A   Ivory #F2EDE3
  Bronze #86662C: use this, not gold, for small text on light backgrounds (it is readable)

TYPE
  Bodoni Moda for the name and display headings; Hanken Grotesk for everything else.
  Both are free (SIL Open Font Licence) on Google Fonts. The logo files need no fonts:
  the lettering is drawn as shapes.

USE
  Keep clear space around the logo of at least the width of the planet, times three.
  Below about 28px tall, use the mark or the app icon rather than the full logo.
  Use the logo in one flat colour. Don't add gradients, shadows or outlines,
  and don't stretch, rotate or recolour it outside these versions.
